Kraft raised the offer for Cadbury

I don't know why Irene raised the offer. Every more pence that Kraft would go nowhere but the intangible called goodwill.

By the price today, that goodwill would be 13 times more than what Kraft would ever get from the deal. Call it permanently intangible.

Of course those who take the pleasure in bullying a Jewish woman won't ever mention that except addressing the offer as "derisory."